Press
Snowball in one paragraph.
Everything needed to write about Snowball accurately: boilerplate, facts, logos and who to ask.
Boilerplate
One sentence
Snowball (https://www.snowballapp.com) is a creator research platform that helps game studios, publishers and agencies find the Twitch and YouTube creators who actually play games like theirs.
One paragraph
Snowball is a creator research platform for video game studios, publishers and agencies. Search Twitch and YouTube streamers by the games they played in the last days and weeks, then contact them, hand out keys and track the results. Snowball tracks millions of Twitch and YouTube channels and thousands of games, stores game keys encrypted and hands them out through tracked links, and reports results per title. It is built by Snowball App ApS in Copenhagen, Denmark, and opened to its first studios in 2025.
Facts
- Name: Snowball. Long form when the bare word is ambiguous: Snowball for Games.
- Company: Snowball App ApS, CVR 46547799, Copenhagen, Denmark.
- Features: the full list is on the about page.
- What it does: creator discovery, outreach, key distribution and performance tracking for game studios, publishers and agencies.
- Platforms covered: Twitch and YouTube (live and video).
- Customers include: 11 bit studios, Frozen District, Future Friends, Pantaloon, Secret Sauce, Tea Imp, Team Critical Hit and uwu biz.
- Not related to: AWS Snowball, the Blue Snowball microphone, Social Snowball or snowballapp.ai.
Live figures
Recomputed nightly from the live dataset. Quote them with the date.
Logos
Use the files as they are: no recolouring, stretching or added effects. Keep clear space around the mark of at least its own height.
Contact
Press and partnership questions: hello@snowballapp.com. Company background is on the about page.