Cookie Policy
Last Updated: July 7, 2026
This Cookie Policy explains how Snowball App ApS ("Snowball," "we," "us," or "our") uses cookies and similar technologies on our website and web application (the "Service"). Read it together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. First-party cookies are set by us; third-party cookies are set by other providers. Session cookies expire when you close your browser; persistent cookies remain until they expire or you delete them. We also use similar technologies such as local storage and authentication tokens, which we refer to collectively as "cookies."
2. How We Use Cookies
We use cookies that are strictly necessary to operate and secure the Service — for example, to keep you signed in — and, only with your consent, cookies for non-essential purposes such as analytics and measuring our advertising.
3. Cookies We Use
| Category | Purpose | Set by | Type & duration |
|---|---|---|---|
| Strictly necessary | Keep you signed in (authentication/session), protect against cross-site request forgery, and route traffic. | Snowball; AWS (Cognito) | Session and persistent (up to the login/token lifetime). |
| Functional | Remember your preferences and settings. | Snowball | Persistent (up to 12 months). |
| Analytics (consent required) | Understand how the Service is used so we can improve it. Set across both snowballapp.com and app.snowballapp.com. | Google Analytics 4 (_ga, _ga_<id>) | First-party; persistent (up to 24 months). |
| Marketing (consent required) | Measure the performance of our ads and attribute sign-ups to the campaigns that drove them. | Google Ads (_gcl_au, and a gclid click identifier) | First-party; persistent (up to 90 days). |
| Third-party | Fraud prevention during payment; "Sign in with Google" authentication. | Stripe; Google | Per the provider's own policy. |
4. Legal Basis
Strictly necessary cookies do not require consent, because they are essential to provide a service you have requested. All other cookies are used only with your consent (GDPR Art. 6(1)(a) and the Danish cookie rules implementing the ePrivacy Directive). You can withdraw your consent at any time.
5. Managing Your Cookies
Where we use non-essential cookies, you can accept or reject them via our cookie banner and change your choice later. You can also control cookies through your browser settings. Blocking strictly necessary cookies may stop parts of the Service from working.
6. Changes to This Policy
We may update this Cookie Policy from time to time and will revise the "Last Updated" date above.
7. Contact
Questions: hello@snowballapp.com. See also our Privacy Policy for how we process personal data.