Find the creators
who'll actually play your game.

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Trusted by studios, publishers and agencies

Why Snowball

Built to make your game stand out in a noisy market.

More titles launch every month than ever before, all chasing the same audiences. The studios that break through reach the right creators first.

Rise above the noise

More games fight for the same streams and videos every week. Snowball shows you the creators who already have the perfect audience for your game, and the rising ones your competitors haven't noticed yet.

First party data, owned end to end

We gather every data point ourselves, directly from Twitch and YouTube. Millions of creators and thousands of games, refreshed daily. No third party vendors, no licensed lists, no resold data.

Contact details, we have them

A creator list without contacts is a dead end. Snowball gathers public business emails at a scale most tools can't match, so your outreach actually starts.

Over a year of historical data

We've already been gathering creator data continuously for years, so you can look back over days, months, or all time, or pick any custom range. Once your game has activity on Twitch or YouTube we will start gathering for you too.

DLC and expansions come included

Your DLC and expansions count as part of the parent title, the way Twitch and YouTube track games themselves. One title stays one title on your plan, however much you release for it, and we never charge extra.

From teams like yours

Don't take our word for it.

“Working with Snowball has helped Future Friends significantly streamline not just our creator outreach, but also our tracking and reporting on both client projects as well as our own published titles.”

Kris W-BDirector

“Snowball has quickly become one of our go-to tools. It has made YouTube and live streaming creator discovery significantly more efficient, and we're continually impressed by how quickly the platform evolves with useful new features.”

Krista MContent Creation & Influencer Strategy

“Snowball has helped streamline our creator research in the best way possible, the dashboard and reporting system saves us hours of work.”

Sophie AFounder & Director

“Snowball made discovering the perfect creators for our campaigns a doddle, and cut out all the legwork.”

Jamin SFounder

Key outcomes

Everything you can get done with Snowball.

Discover

Find your perfect creators

Search millions of Twitch and YouTube creators and land on the few who fit your game.

Search by what they actually play

Filter by the games creators really streamed, plus audience size, viewers, hours, and language.

Searches as complex as you need

Combine OR / AND / NOT logic, filter to creators with public emails, and save searches for reuse.

See who's already streaming your title

Surface the creators playing your game organically, because your warmest leads are already live.

Curate

Build your outreach list

Turn searches into versatile creator Groups your whole team can work from.

A Group for every campaign

Launch wave, game genre, long form reviewers, regional pushes. Keep each list clean and purposeful.

Share with your team

Everyone works from the same list, so there are no more three versions of the same spreadsheet.

Bring your existing lists

Import creators you already work with and track them with live Snowball data.

Export your Groups

Export entire lists or just selected creators including Snowball's data and key links if you want.

Measure

Track your progress, end to end

See how your whole portfolio is doing at a glance, then drill into any title for the full picture.

Insights that answer questions

Language breakdown, creator retention, and content counts by period with custom time windows.

Benchmark against other titles

Pick comparison titles and see how your creator activity stacks up.

Live pulse

Steam followers against creator activity, and who's streaming your game right now.

Report

Turn your data into reports worth sending

Rich, shareable reports backed by real data, ready for a client, a publisher, or your own records.

One click reports

A polished public report for any title, covering KPIs, top creators, follower growth and key activity.

Send a link, not a deck

No login needed for whoever you send it to, or export a PDF for the meeting.

Always current

Reports pull live from Snowball, so the numbers are right every time they're opened.

Distribute

Get keys into the right hands

Smart key links that are quick to create, easy to share, and tracked end to end.

Set how many keys per link

Each Link can be one or more keys, perfect for creators or partner.

Know who claimed what

Claim tracking ties every key to a creator, and to the streams that follow.

Not just for creators

Share keys with partners, press, and platforms with the same tracking.

Industry Standard Encryption

Keys are encrypted with AES-256, even we can't see them.

Integrate

Stay in the loop where you already work

Creator moments and key claims reach your team in Discord and Slack the moment they happen.

Real time alerts

A tracked creator goes live or posts a video of your game, and your channel knows first.

Daily digests

Wake up to who claimed keys overnight, plus a heads up before credits run low.

Act without opening the app

Look up creators, check key status, and pull reports right from chat.

Find the creators who'll actually play your game.